Method and system for producing customized content

ABSTRACT

There is provided a method for producing a customized content, comprising identifying a customizable content from which to produce the customized content, identifying a base content in the customizable content, and receiving at least one customizing criterion as input. The method further comprises determining a plurality of content modifiers for harmonizing the base content and the customizing criterion, extracting the plurality of content modifiers from a modification library, and integrating the plurality of content modifiers with the base content to produce the customized content. In one embodiment, the method is embodied as instructions stored on a computer-readable medium. A system for producing customized content comprises a content host hosting a customizable content including a base content, a modification library, and a content customizing application.

BACKGROUND OF THE INVENTION

1. Field of the Invention

The present invention relates generally to the production of creativecontent. More particularly, the present invention relates to computermediated customization of creative content.

2. Background Art

Much of the appeal of creative content, such as novels, film, televisionprogramming, and games, for example, flows from its ability to resonatewith the individual life experience of the consumer. To have success inthe marketplace in addition to being attractive to individual consumers,moreover, that appeal must be felt in common by the general populationof potential consumers. Traditionally, the producers of content have hadthe luxury of a shared cultural perspective to rely upon when craftingcontent to be generally appealing. Common social mores, generallyrecognizable geographic locales, a collective memory of watershedhistorical events, and perhaps even more importantly, a largely sharedconsensus regarding interpretation of those events, have assistedcontent producers to connect with their audience in the past.

The general public to which a content producer must appeal today is amuch larger and more polyglot group than that of the past, however. Thebreadth and diversity of today's public audience is attributable to manyfactors, two sets of which may be readily identified as havingsignificant implications for potential producers of popular content. Oneof these is the combination of globalization and the telecommunicationsrevolution of the last two decades, which together have produced aworldwide marketplace for content. As a result, it may no longer beenough for a content producer to provide content having regional or evennational appeal. To be major players in the world market for consumerallegiance, content producers must now provide content having globalappeal.

Paradoxically, the situation may be even more challenging for contentproducers targeting a more geographically, culturally and/or ethnicallylimited general audience. That is because although global marketparticipants may have the resources to compete in the culturally complexand ethnically mixed world market, they may still lack the means toaccommodate such diversity of experience and identity. Inconvenientlyfor those content producers attempting to appeal to intra-national,regional, or even local markets, their constituent populations havegrown more diverse as well. Thus, not only has the world become smalleras a whole, but local populations have grown less culturally andethnically homogenous. Consequently, producers of creative content arefaced with the challenge of providing content with which a highlydiverse audience can at once identify with and connect to.

One conventional approach to meeting the challenges described may betermed the brute force approach, wherein content is produced in multipledistinct versions targeting different groups. The disadvantagesassociated with that conventional approach include the expense andinefficiency of producing multiple versions of the same fundamentalcontent. In addition, there may be substantial logistical costsassociated with generating accurate projections of how much content toproduce in which version, as well as timely and effective distributionof the appropriate content version to its target audience. Thesedisadvantages, while significant, may be less acute for large producersof content equipped to compete in a global marketplace than for smallerproducers targeting national or regional markets, for which they maypresent insurmountable obstacles.

Another conventional approach to making content more generally appealingto a broader, more diverse, audience is purposeful genericide of thecontent. In that approach, content is created around universal humanthemes, and largely decoupled from any specific cultural context. Thoseuniversal human themes are then brought to life and play themselves outin an environment that is intentionally devoid of cultural symbolism.Animation, for example, may lend itself particularly well to suchcontent genericide, even to the point that characters may be renderedonly human-like, rather than fully simulating human beings, so thattheir physical features and expressions defy identification with any onerace or ethnicity.

An obvious disadvantage of this latter approach is that it requires agreat deal of skill to strike a balance between appealing culturalneutrality and social irrelevance. Moreover, this approach requires theconsumer to assume much of the work of interpreting the content,imposing on them the burden of discovering and appreciating theuniversally themed message, while failing to provide the culturallyspecific social cues often relied upon to guide intuition.

Accordingly, there is a need to overcome the drawbacks and deficienciesin the art by providing a solution enabling a producer, a distributorand/or an individual consumer to customize creative content so as torender that content relevant to individual life experiences, geography,cultural heritage, ethnicity, iconography, symbolism and the like,regardless of the area of the world in which an audience resides, or theparticular cultural or ethnic heritage of the audience.

SUMMARY OF THE INVENTION

There are provided methods and systems for producing customized content,substantially as shown in and/or described in connection with at leastone of the figures, as set forth more completely in the claims.

BRIEF DESCRIPTION OF THE DRAWINGS

The features and advantages of the present invention will become morereadily apparent to those ordinarily skilled in the art after reviewingthe following detailed description and accompanying drawings, wherein:

FIG. 1 is a high level diagram showing worldwide distribution ofcustomized content produced according to an embodiment of the presentinvention;

FIG. 2 shows a diagram of an exemplary system for producing customizedcontent, according to one embodiment of the present invention;

FIG. 3 shows a more detailed exemplary embodiment of a system forproducing customized content, according to one embodiment of the presentinvention;

FIG. 4 shows a diagram of an exemplary system for producing customizedcontent utilizing a computer-readable medium, according to oneembodiment of the present invention;

FIG. 5 shows a diagram representing production of customized contentfrom a combination of base content and a plurality of modificationlayers, according to one embodiment of the present invention;

FIG. 6 is a flowchart presenting a method for producing customizedcontent, according to one embodiment of the present invention;

FIG. 7A shows a visual frame of an exemplary base content correspondingto base layer 542 in FIG. 5, according to one embodiment of the presentinvention;

FIG. 7B shows a visual frame of an exemplary content modifiercorresponding to any of modification layers 544 a, 544 b, or 544 c inFIG. 5, according to one embodiment of the present invention; and

FIG. 7C shows a visual frame of an exemplary customized contentcorresponding to layer 546 in FIG. 5, according to one embodiment of thepresent invention.

DETAILED DESCRIPTION OF THE INVENTION

The present application is directed to a method and system for producingcustomized content. The following description contains specificinformation pertaining to the implementation of the present invention.One skilled in the art will recognize that the present invention may beimplemented in a manner different from that specifically discussed inthe present application. Moreover, some of the specific details of theinvention are not discussed in order not to obscure the invention. Thespecific details not described in the present application are within theknowledge of a person of ordinary skill in the art. The drawings in thepresent application and their accompanying detailed description aredirected to merely exemplary embodiments of the invention. To maintainbrevity, other embodiments of the invention, which use the principles ofthe present invention, are not specifically described in the presentapplication and are not specifically illustrated by the presentdrawings. It should be borne in mind that, unless noted otherwise, likeor corresponding elements among the figures may be indicated by like orcorresponding reference numerals.

FIG. 1 is a high level diagram showing worldwide distribution ofcustomized content produced according to an embodiment of the presentinvention. In the embodiment of FIG. 1, system 100 comprisescustomizable content 120 including base content 122 and modificationlibrary 124, residing on content host 110. Also represented by system100 is worldwide content distribution hub 128, enabling delivery ofcustomizable content 120, to a variety of example content clients 130 athrough 130 f, each of which may be accessible to a consumer, such asconsumer 131. As shown in FIG. 1, the variety of example content clientsincludes personal computer (PC) 130 a, digital cinema system 130 bincluding digital cinema server 137 and smart projector 137, satelliteset-top box 130 c, cable box 130 d, digital recorder 130 e, andtelevision (TV) 13 f.

According to the embodiment of FIG. 1, a content administrator ofcustomizable content 120, who may be, for example, a producer of thecustomizable content, or a distributor or consumer of the content, mayutilize one or more of content clients 130 a through 130 f to producecustomized content from customizable content 120. As shown in FIG. 1,customizable content 120 includes modification library 124 and basecontent 122 which may itself be a presentation-ready content capable ofplayback without customization. In that embodiment, the contentadministrator may use a content customizing application (not shown inFIG. 1) to identify customization rules coded into customizable content120, and determine the content modifiers necessary to produce customizedcontent from the base content, according to customization criteriaassociated with a target audience for the customized content.

In the manner described above, a producer, director, distributor,consumer 131, or other party may customize the base content to producecustomized content having customized presentation features includingcultural, geographical, ethnic, architectural, iconographical, andphysiological features, for example, familiar to a particular audienceincluding consumer 131. As a result, consumer 131 may be able to moreclosely relate to and connect with the content, making the content moredesirable and/or engaging to the consumer. As a specific exampleillustrative of the foregoing, consider consumer 131 being a resident ofIndia, and customizable content 120 comprising a feature film shot onlocation in a small town in the Midwestern United States. Customizablecontent 120 might include base content 122 corresponding to a version ofthe feature film produced for a default American audience, for example,that is a self contained, presentation-ready content capable of playbackwithout customization, in the default format.

Playback of base content 122 without customization would provide apresentation reflective of the culture of the default audience. Consumer131, residing in India, may wish to view the presentation in its defaultformat, in which case customization would not be necessary. However,consumer 131 acting as customization administrator, has the option ofcustomizing customizable content 120 to produce customized content, byintegrating base content 122 with content modifiers drawn frommodification library 124. Those content modifiers may represent culturalsymbols, signage, coloring, weather, geography, architecture, and/orphysiological features familiar to the people in India.

Alternatively, customizable content 120 may be customized by theproducers of the content acting as customization administrators, and bemade available as pre-customized content directly from content host 110.Or, as yet another exemplary option, customizable content 120 may becustomized by content distributors acting as customizationadministrators, such as one or more managers of content clients 130 athrough 130 f, prior to presentation of the customized content to anaudience including consumer 131. Thus, the customization processes maybe directed by a director or producer, including a director or producerof the base content, by a distributor, by the viewing customer, or by acombination of any of these people working alone or cooperatively, andmay occur at any point in the distribution network. The customizationprocesses may be directed by human input or may operate substantiallyautomatically by applying pre-established customization processes andrules.

In one embodiment, for example, system 100 may be configured to producecustomized content having customized presentation features correspondingto a geographical region associated with consumer 131, which may beIndia, or another geographical region selected by the customizationadministrator. In one embodiment, integration of the content modifierswith the base content results in altering the physical appearance ofhuman-like figures included in the base content, for example by changingthe eye, hair, and/or skin color of images of human characters includedin the content.

In a similar manner, other consumers residing in Japan, Iceland, orKenya, for example, may be exposed to the base content of customizablecontent 120 in its default format, or enjoy a customized contentreflective of their respective cultures and environments, depending onselections made by customization administrators corresponding to thosevarious consumption experiences. Because customization may be performedby a customization administrator at one or more levels of a distributionchain, a broad spectrum of cultural sensibilities can be accommodated,enabling consumers to enjoy the content in a culturally appropriateformat. Although the previous example specified customizable content 120as comprising a feature film, in other embodiments customizable content120 may include base content selected from a wide variety ofentertainment or information content, such as electronic books,instructional materials, film, TV, video games, music videos, andadvertisements, for example.

Furthermore, although specific mention was made in the previous exampleof content modifiers comprising cultural symbols, and geographic,architectural, and physiological features, a host of other features ofthe content may be alterable through use of content modifiers as well.For example, the language in which the base content is presented, themusic or other audio features accompanying the base content, and/or theattire of characters represented in the base content may be modified toreflect geographic or regional norms. In addition, even more subtleissues such as culturally specific standards of modesty, or the use ofsacred or profane references may be addressed by content modifiers.

FIG. 2 shows a diagram of an exemplary system for producing customizedcontent, according to one embodiment of the present inventioncorresponding to a specific distribution path shown in FIG. 1. In theembodiment of FIG. 2, system 200 comprises content customizingapplication 226, and customizable content 220 including base content 222and modification library 224, residing on content host 210. Also shownin FIG. 2 are network 228, content client 230, and consumer 231. Contenthost 210, customizable content 220 including base content 222 andmodification library 224, content client 230, and consumer 231, in FIG.2, correspond respectively to content host 110, customizable content 120including base content 122 and modification library 124, content client130 a, and consumer 131, in FIG. 1. Moreover, network 228 in FIG. 2,which may be a packet network such as the Internet, for example,corresponds to worldwide content distribution hub 128, in FIG. 1. Inaddition, FIG. 2 includes content customizing application 226, which wasalluded to in reference to FIG. 1, but not shown in that figure.

According to the embodiment of FIG. 2, consumer 231, acting as acustomization administrator, may utilize content client 230 and network228 to access content customizing application 226 on content host 210.Consumer 231 may then use content customizing application 226 to producecustomized content from customizable content 220. Content customizingapplication 226 may be configured to extract content modifiers frommodification library 224 and integrate those content modifiers with basecontent 222 according to customization rules coded into customizablecontent 220, to produce customized content for the enjoyment of consumer231. Alternatively, as previously described, a producer, director, ordistributor of customizable content 220, acting in the role ofcustomization administrator, can customize base content 222 to producecustomized content having customized presentation features includingcultural, geographical, ethnic, architectural, iconographical, andphysiological features, for example, familiar to a particular audienceincluding consumer 231, making the content more desirable and/orengaging to that audience.

It is noted that although content client 230 is represented as a PC inFIG. 2, in other embodiments content client 230 may be another type ofpersonal communication device or system such as a mobile telephone, adigital media player, personal digital assistant (PDA), a wirelesscomputer, or a gaming console, for example. In still other embodiments,content client 230 may comprise a home entertainment system including astandard resolution or high-definition (HD) optical disc player such asa Blu-ray player, and/or a standard resolution or HD TV, for example, aswell as content clients corresponding to elements 130 b though 130 f, inFIG. 1.

It is contemplated that all or part of the processes for producingcustomized content may be implemented utilizing local versions ofcontent customizing application 226 in the content clients, rather thanin a network connected service or content host. In digital cinema system130 b, shown in FIG. 1 for example, a digital cinema server 137, alsoacting as a content client, may run a content customization applicationto apply customizations for a particular theatre and/or a particularscreen within a theatre multiplex. The content customization applicationmay even be implemented within smart projector 138, functioning as acontent client, such that customizations are actually made as the basecontent is projected. In home viewing cases the content customizationapplication may be implemented in various devices such as satelliteset-top box 130 c, cable box 130 d, digital recorder 130 e (e.g., a DVRor PVR), or within a display device itself such as TV 130 f havingsufficient processing capability to implement the content customizationapplication.

Alternatively, returning to FIG. 2, content customizing application 226can be accessed through network 228. In that instance, contentcustomizing application 226 may comprise a web application, accessibleover a packet network such as the Internet. Alternatively, contentcustomizing application 226 may reside on a server supporting a localarea network (LAN), for instance, or included in another type of limiteddistribution network. In another embodiment, customizable content 220including base content 222 and modification library 224 may be stored ona standard resolution or HD optical disc such as a digital video disc(DVD) or Blu-ray disc, for example.

Turning now to FIG. 3, FIG. 3 provides a more detailed embodimentshowing system 300 for producing customized content, according to oneembodiment of the present invention. System 300, in FIG. 3, includescontent client 330 receiving a data transfer via communication link 328from content host 310. As may be seen from FIG. 3, content host 310includes content customizing application 326 a, and customizable content320, which includes base content 322, and modification library 324.Content client 330 corresponds to content client 230, in FIG. 2. Asshown in FIG. 3, content client 330 comprises controller 332, displaymodule 334, and client memory 336.

Content host 310, content customizing application 326 a, andcustomizable content 320 including base content 322 and modificationlibrary 324, in FIG. 3, correspond respectively to content host 210content customizing application 226, and customizable content 220including base content 222 and modification library 224, in FIG. 2.Although, as in FIG. 2, the embodiment of FIG. 3 shows contentcustomizing application 326 a residing apart from customizable content320, that representation is exemplary only, and in another embodiment,content customizing application 326 a may be included in customizablecontent 320. Also shown in FIG. 3 is content customizing application 326b, on content client 330.

In the present embodiment, content customizing application 326 b islocated in client memory 336, having been received from content host 310via communication link 328 corresponding to network 228, in FIG. 2. Asin FIG. 2, communication link 328 may represent download of contentcustomizing application 326 a over a packet network, for example. Oncetransferred, content customizing application 326 b may be stored inclient memory 336 and run locally on content client 330, as a desktop orother client-side application, for example. It is noted thatcommunication link 328 is shown as a two-way communication, tocorrespond to possible ongoing communication between content client 330and content host 310.

Alternatively, content customizing application 326 a can reside on acomputer-readable medium compatible with content client 330. Forexample, instructions comprising content customizing application 326 awhich, when executed by content client 330, perform a method forproducing customized content may reside on the computer-readable medium.The method performed in response to the computer-readable medium storedinstructions may include identifying customizable content from which toproduce the customized content, identifying base content in thecustomizable content, receiving customizing criteria as input,determining content modifiers for harmonizing the base content and thecustomizing criteria, extracting the content modifiers from amodification library, and integrating the content modifiers with thebase content to produce the customized content.

In one embodiment, the method performed in response to thecomputer-readable medium stored instructions may further compriseevaluating default presentation features of the base content forconsistency with the customizing criteria. In some embodiments, thecomputer-readable medium on which reside the instructions comprisingcontent customizing application 326 b, may also have stored thereon thebase content and the modification library used to produce the customizedcontent.

The expression “computer-readable medium,” as used in the presentapplication, refers to any medium that provides instructions tocontroller 332 of content client 330. Thus, a computer-readable mediummay correspond to various types of media, such as volatile media,non-volatile media, and transmission media, for example. Volatile mediamay include dynamic memory, such as dynamic random access memory(dynamic RAM), while non-volatile memory may include optical, magnetic,or electrostatic storage devices. Transmission media may include coaxialcable, copper wire, or fiber optics, for example, or may take the formof acoustic or electromagnetic waves, such as those generated throughradio frequency (RF) and infrared (IR) communications. Common forms ofcomputer-readable media include, for example, a compact disc read-onlymemory (CD-ROM), DVD, or other optical disc; a RAM, programmableread-only memory (PROM), erasable PROM (EPROM), FLASH memory, or atransmission carrier wave.

Controller 332 may be the central processing unit for content client330, for example, in which role controller 332 runs the client operatingsystem, manages display module 334, and facilitates execution of contentcustomizing application 326 b. Display module 334, under the control ofcontroller 332, may provide playback of the customized content producedby content customizing application 326 a or 326 b, to enable a consumeraudience to enjoy culturally and/or regionally relevant customizedcontent.

Turning now to FIG. 4, FIG. 4 shows a diagram of an exemplary system forproducing customized content utilizing a computer-readable medium,according to one embodiment of the present invention. FIG. 4 showssystem 400 comprising a portable computer-readable medium in the form ofoptical disc 420, and presentation system 434 including media player430. Optical disc 420, which may correspond to customizable content 320,in FIG. 3, may be a Blu-ray disc or other HD or standard density storagedisc, for example, containing base content and a modification library.In addition, optical disc 420 may store instructions comprising acontent customizing application, corresponding to content customizingapplication 326 a, in FIG. 3, which, when executed by presentationsystem 434, produce customized content from the base content usingcustomization rules coded into the customizable content, and contentmodifiers extracted from the modification library. According to theembodiment of FIG. 4, a consumer controlling presentation system 434 mayassume the role of customization administrator and utilize media player430 and presentation system 434 to produce and enjoy content customizedso as to be relevant to their individual life experience.

The present invention will now be further described by reference to FIG.5 and FIG. 6. FIG. 5 shows a diagram representing production ofcustomized content from integration of base layer 542 and plurality ofmodification layers 544 a, 544 b, and 544 c, to produce customizedcontent 546, according to one embodiment of the present invention. FIG.6 presents flowchart 600 describing an exemplary method of producingcustomized content, according to one embodiment of the presentinvention. Certain details and features have been left out of flowchart600 that are apparent to a person of ordinary skill in the art. Forexample, a step may consist of one or more substeps or may involvespecialized equipment or materials, as known in the art. While steps 610through 660 in FIG. 6 are sufficient to describe a particular embodimentof the present method, other embodiments may utilize steps differentfrom those shown in flowchart 600, or may include more, or fewer steps.

Step 610 of flowchart 600 comprises identifying a customizable contentfrom which to produce the customized content. Referring to FIG. 3, step610 may correspond to identification of customizable content 320 bycontent customizing application 326 a or 326 b. In one embodiment,identification of customizable content 320 may comprise distinguishingbetween content which is customizable, such as a customizable featurefilm provided according to an embodiment of the present invention, andcontent which is not, such as a conventional feature film. In someembodiments, identification of customizable content 320, in step 610,includes recognition of the default format of the customizable content,and/or customization rules coded into customizable content 320, and/orthe content modifiers available in modification library 324 forproducing customized content.

The exemplary method of flowchart 600 continues with step 620, whichcomprises identifying a base content in the customizable content. Step620 may be performed by content customizing application 326 a or 326 b,for example. Referring to FIG. 5, FIG. 5 provides a conceptual exampleshowing a layered approach to production of customized content. Step 620of flowchart 600 may correspond to use of base content as base layer542, upon which plurality of modification layers 544 a, 544 b, and 544 cmay be overlaid to produce customized content 546.

As previously explained, the base content providing base layer 542 maybe selected from a wide variety of entertainment or information content,such as electronic books, instructional materials, film, TV, videogames, music videos, and advertisements, for example. Moreover, in someembodiments base layer 542 can correspond to a base content provided ina default format or version, that is a self contained,presentation-ready, content capable of playback without addition ofmodification layers 544 a, 544 b, and/or 544 c. In those embodiments,base layer 542 provides base content that may be selected and enjoyed asis, while also enabling production of customized content from that basecontent.

Flowchart 600 continues with step 630, comprising receiving at least onecustomizing criterion as an input. Turning to FIG. 2 for a moment, inone embodiment step 630 may correspond to content customizingapplication 226 receiving data identifying a geographical location ofcontent client 230, from content client 230 or network 228, for example,wherein that location information comprises a customizing criterion. Insome embodiments, one or more customizing criteria may be received bycontent customizing application 226 so as to be transparent to consumer231. In those embodiments, production of customized content may be anautomated or semi-automated process, performed largely independently ofthe producer, distributor, or consumer. In other embodiments, however, acustomization administrator such as a producer, director, distributor,or consumer 231, for example, may actively participate in producing thecustomized content by providing customization administrator selectedcustomizing criteria, which may be received and implemented by contentcustomizing application 226.

In general, customizing criteria may comprise as large a set ofparameters as required to span the spectrum of distinctive humancultures and ethnicities. In practice, customizing rules definingallowable customizing criteria may be predetermined and coded intocustomizable content 220. Alternatively, determination of what comprisesallowable customizing criteria may be a dynamic process taking intoconsideration factors such as the nature of customizable content 220,whether the content is provided directly by content host 210 or accessedfrom a portable computer-readable medium, such as optical disc 420, inFIG. 4, and/or audience associated factors such as the age, gender,ethnicity, culture and/or expressed presentation preferences of thetarget audience, for example.

Continuing with step 640 of flowchart 600, step 640 comprisesdetermining a plurality of content modifiers for harmonizing the basecontent and the at least one customizing criterion. Determination of thecontent modifiers for use in producing the customized content may beperformed by content customizing application 326 a or 326 b, byreference to customization rules coded in customizable content 320, andcontent modifiers available in modification library 324. In oneembodiment, as shown by FIG. 5, content modifiers may take the form ofmodification layers 544 a, 544 b, and 544 c, which may overlay baselayer 542 to produce customized content 546. For example, modificationlayer 544 a may include content modifiers overlaying and alteringarchitectural features of base layer 542. In a similar manner,modification layer 544 b may alter the attire of characters appearing inbase layer 542, while modification layer 544 c may modify their physicalfeatures.

For example, as previously described in conjunction with system 200, inFIG. 2, in one embodiment, content modifiers may be determined toproduce customized content having customized presentation featurescorresponding to a geographical region associated with or selected bythe customization administrator of the customized content, who, aspreviously explained, may be the customizable content producer, or adistributor, or consumer of the content, for instance. In thatembodiment, as well as others, integrating the content modifiers withthe base content may result in altering the physical appearance ofhuman-like figures included in the base content, for example by changingthe eye, hair, and/or skin color of images of human characters includedin the content.

Although the embodiment of FIG. 5 shows base layer 542 overlaid by threemodification layers, in other embodiments, base content may be overlaidby fewer, or even many more modification layers. It is noted that thepresent representation of content modifiers as being provided inmodification layers is merely an example used for its utility as aconceptual aid. More generally, the content modifiers determined by thecontent customizing application need not be implemented as layers. Thecontent modifiers determined in step 640 may then be extracted frommodification library 324 by content customizing application 326 a or 326b in step 650, to be used with base content 322 for production of thecustomized content.

Moving now to step 660 of flowchart 600, step 660 comprises integratingthe content modifiers determined in step 640 with the base content toproduce the customized content. As the result of steps 610 through 660in flowchart 600, an audience may be provided with customized contenthaving customized presentation features including cultural,geographical, architectural, physiological features, to name a few,familiar to the members of the audience. Consequently, the audiencemembers may be presented with customized content enabling them to moreclosely relate to and connect with the content, thus rendering thecontent more desirable to them.

Although not included in flowchart 600, in some embodiments a method forproducing customized content may include evaluating default presentationfeatures of the base content for consistency with the at least onecustomizing criterion received in step 630. This evaluation may beperformed by content customizing application 326 a or 326 b, shown inFIG. 3. In some situations, the default presentation features of thebase content may substantially match the customizing criteria. Returningto the example introduced in the discussion surrounding FIG. 2, forexample, substantial agreement might be found where the feature filmcontent produced for a default Midwestern United States audience isaccessed by or presented to an audience in Ohio, for example. Where, asin the earlier example however, the audience is in India, there may besignificant areas of disagreement between customizing criteriaassociated with that geographic region and the default presentationfeatures of the base content.

As described by flowchart 600 of FIG. 6, the present method describes anapproach to producing customized content, but does not specify theorigin of the customizable content including the base content utilizedto produce the customized content. In some embodiments, a method forproducing customized content includes the step of providing thecustomizable content including the base content, for example, on anoptical disc accompanied by a content customizing application, asdescribed in reference to FIGS. 3 and 4. Furthermore, in someembodiments, a method for producing customized content may includecreating the base content included in the customizable content.

Turning now to FIGS. 7A, 7B, and 7C, let us once again conceptualizecontent modifiers as being provided by modification layers, as shown inFIG. 5. FIG. 7A shows visual frame 742 of an exemplary base contentcorresponding to base layer 542 in FIG. 5, while FIG. 7B shows visualframe 744 of an exemplary content modifier corresponding to any ofmodification layers 544 a, 544 b, or 544 c in FIG. 5. FIG. 7C showsvisual frame 746 of an exemplary customized content corresponding tocustomized content 546 in FIG. 5. As may be seen from FIGS. 7A, 7B, and7C, the merging of visual frames 742 and 744, corresponding tointegration of base layer 542 and modification layers 544 a, 544 b, or544 c, in FIG. 5, produces visual frame 746 which alters some of thefeatures of the base content to harmonize them with features consistentwith the cultural, and/or regional, and or ethnic identificationspecified by a customization administrator, such as a producer,distributor, or consumer of the content, for example. As a result, acustomized content is produced having a look and feel with which theaudience for the content may more closely relate.

From the above description of the invention it is manifest that varioustechniques can be used for implementing the concepts of the presentinvention without departing from its scope. Moreover, while theinvention has been described with specific reference to certainembodiments, a person of ordinary skill in the art would recognize thatchanges can be made in form and detail without departing from the spiritand the scope of the invention. It should also be understood that theinvention is not limited to the particular embodiments described herein,but is capable of many rearrangements, modifications, and substitutionswithout departing from the scope of the invention.

What is claimed is:
 1. A method for producing a customized content froma customizable content, the method comprising: identifying thecustomizable content; identifying a base content in the customizablecontent; receiving at least one customizing criterion as input;determining a plurality of content modifiers for harmonizing the basecontent and the at least one customizing criterion; extracting theplurality of content modifiers from a modification library; andintegrating the plurality of content modifiers with the base content toproduce the customized content having customized presentation featurescorresponding to an ethnicity of a target audience selected by acustomization administrator of the customized content, wherein theselection of the ethnicity of the target audience by the customizationadministrator alters, according to the ethnicity of the target audience,one or more features included in the base content, wherein the one ormore features include a physical appearance of at least onearchitectural feature in the base content.
 2. The method of claim 1,further comprising evaluating default presentation features of the basecontent for consistency with the at least one customizing criterion. 3.The method of claim 1, further comprising providing the customizablecontent including the base content.
 4. The method of claim 1, furthercomprising creating the base content.
 5. The method of claim 1, whereinthe base content is a presentation-ready content capable of playbackwithout customization.
 6. The method of claim 1, wherein the basecontent is selected from a variety of entertainment content includingfilm, television, video games, music videos, and advertisements.
 7. Themethod of claim 1, wherein the plurality of content modifiers isdetermined to produce the customized content having customizedpresentation features further corresponding to a geographical regionselected by the customization administrator of the customized content.8. The method of claim 7, wherein the customization administrator is oneof the group consisting of a customizable content producer, director,distributor, and consumer.
 9. The method of claim 1, wherein the one ormore features include a physical appearance of at least one human-likefigure and an audio feature in the base content, wherein the selectionof the ethnicity of the target audience by the customizationadministrator further alters, according to the ethnicity of the targetaudience, the physical appearance of at least one human-like figure andthe audio feature in the base content, and wherein the physicalappearance of the at least one human-like figure included in the basecontent that is altered according to the ethnicity of the targetaudience is one of eye, hair and skin color.
 10. A computer-readablestorage medium having stored thereon instructions comprising a contentcustomizing application which are executed by a controller to perform amethod comprising: identifying a customizable content from which toproduce the customized content; identifying a base content in thecustomizable content; receiving at least one customizing criterion asinput; determining a plurality of content modifiers for harmonizing thebase content and the at least one customizing criterion; extracting theplurality of content modifiers from a modification library; andintegrating the plurality of content modifiers with the base content toproduce the customized content having customized presentation featurescorresponding to an ethnicity of a target audience selected by acustomization administrator of the customized content, wherein theselection of the ethnicity of the target audience by the customizationadministrator alters, according to the ethnicity of the target audience,one or more features included in the base content, wherein the one ormore features include a physical appearance of at least onearchitectural feature in the base content.
 11. The computer-readablestorage medium of claim 10, further having stored thereon the basecontent and the modification library.
 12. The computer-readable storagemedium of claim 10, wherein the computer readable medium comprises aBlu-ray disc.
 13. The computer-readable storage medium of claim 10,wherein the base content is a presentation-ready content capable ofplayback without customization.
 14. The computer-readable storage mediumof claim 10, wherein the base content is selected from a variety ofentertainment content including film, television, video games, musicvideos, and advertisements.
 15. The computer-readable storage medium ofclaim 10, wherein the plurality of content modifiers is determined toproduce the customized content having customized presentation featuresfurther corresponding to a geographical region selected by thecustomization administrator of the customized content.
 16. Thecomputer-readable storage medium of claim 10, wherein the customizationadministrator is one of the group consisting of a customizable contentproducer, director, distributor, and consumer.
 17. A system forproducing customized content, the system comprising: a controller; acontent host hosting a customizable content; a base content included inthe customizable content, the base content created for use in producingthe customized content; a modification library stored with thecustomizable content, the modification library including contentmodifiers for use with the base content; and a content customizingapplication for execution by the controller from a computer-readablestorage medium to enable integration of a determined plurality ofcontent modifiers extracted from the modification library with the basecontent produce the customized content from the base content and thedetermined plurality of content modifiers; the customized content havingcustomized presentation features corresponding to an ethnicity of atarget audience selected by a customization administrator of thecustomized content, wherein the selection of the ethnicity of the targetaudience by the customization administrator alters, according to theethnicity of the target audience, one or more features included in thebase content, wherein the one or more features include a physicalappearance of at least one architectural feature in the base content.18. The system of claim 17, further comprising a content clientconfigured to communicate with the content host over a network.
 19. Thesystem of claim 18, wherein the content client comprises a homeentertainment system selected from the group consisting of a personalcomputer (PC), a Blu-ray player, and a high-definition television (HDTV).
 20. The system of claim 18, wherein the content client comprises apersonal communication device selected from the group consisting of amobile telephone, a digital media player, personal digital assistant(PDA), a portable computer, and a gaming console.
 21. The system ofclaim 17, wherein the system is configured to produce the customizedcontent having customized presentation features further corresponding toa geographical region selected by the customization administrator of thecustomized content.
 22. The system of claim 21, wherein thecustomization administrator is one of the group consisting of acustomizable content producer, director, distributor, and consumer. 23.The system of claim 17, the one or more features include a physicalappearance of at least one human-like figure and an audio feature in thebase content, wherein the selection of the ethnicity of the targetaudience by the customization administrator further alters, according tothe ethnicity of the target audience, the physical appearance of atleast one human-like figure and the audio feature in the base content,and wherein the physical appearance of the at least one human-likefigure included in the base content that is altered according to theethnicity of the target audience is one of eye, hair and skin color ofthe at least one human-like figure.